Once again I reference Hollywood when people think about 3D Animation. The films and stories that are produced each year by leading companies like Pixar and Dreamworks among others pushes the 3D industry to new levels.
This innovation in 3D technologies trickles down into other developments. Architectural Visualization is an area that has seen much growth and improvement in technology over the years. Rendering techniques, improvements in production pipelines along with other enhancements to 3D technologies has allowed the use of 3D Animation to be more prevelant in areas like Architectural Visualization, Product Visualization, Visual Marketing, Broadcast Commercials. So many professional areas of development have been enhanced by the emerging technologies that the industry leaders have spearheaded over the last decade.