3Dream Studios has finished work on 119 Downtown, a historic renovation project in Downtown Tulsa. The 119 Downtown building is being renovated by River City Development led by Jim Hawkins. The 119 project will be comprised of 1 bedroom and 2 bedroom condos, as well as 1 story and 2 story penthouses. Find out more at www.119downtown.com.
The old adage that a picture is worth 1,000 words is so true in today’s world. As we have become so accustomed to “seeing” things in real life. Whether that be in our arcade games, driving simulators, product development, marketing or other. The fact that we must “see to believe” is so very true these days.
The use of 3D Animation in so many areas is quite prevalent in today’s world. We see it in commercials, films, cartoons, marketing and so many other areas of our life. It’s used in so many areas because people “get” it, when they “see” it. We have moved from a culture that was fed by our imagination, through reading and sorts to requiring to be visually stimulated about everything.
This is true in the architectural world as well. Architects have been moving toward a more visual way of designing. The software they use designs in 3D in real time. So as they draw single lines for a wall, they can view that wall in three dimensions by looking at it in perspective. This helps the architect visualize the design better, and make adjustments to the design that will better fit the client’s needs.
The “picture” that is developed through this process can then be taken and put into motion! We like to call it the fourth dimension. Motion brings life to the image and that life brings a certain realness to the project. If a picture is worth a 1,000 words then using 3D Animation in your next project to help communicate your vision just might be priceless!
Once again I reference Hollywood when people think about 3D Animation. The films and stories that are produced each year by leading companies like Pixar and Dreamworks among others pushes the 3D industry to new levels.
This innovation in 3D technologies trickles down into other developments. Architectural Visualization is an area that has seen much growth and improvement in technology over the years. Rendering techniques, improvements in production pipelines along with other enhancements to 3D technologies has allowed the use of 3D Animation to be more prevelant in areas like Architectural Visualization, Product Visualization, Visual Marketing, Broadcast Commercials. So many professional areas of development have been enhanced by the emerging technologies that the industry leaders have spearheaded over the last decade.
There have been movies that portray the “future” with 3D Animation. Today some of those things are actually happening! I can’t help but think that some influence of today came from visually interpreting what might be, yesterday.
The use of 3D Animation in the architectural field has been a growing industry for many years now. Architects are developing their cad models in 3D, visually making changes to drawings because of what the architect can view in 3D through a computer screen at design time etc. Architects do a great job during the “design” process, construction contractors do a great job during the building phase of a project. But when a project needs public acceptance, approval or buy-in that’s where 3D Animation from 3Dream Studios comes in. 3D Animation can help communicate visually what the project will bring to the community, owner or investor in the future.
Using 3D Animation makes sense to help visualize the future!
Large cities typically have bond issues for many different projects that the public votes on. The key to having a successful turnout in voters, and receiving the outcome expected (bond to pass) the voters must have a full understanding of what is being proposed.
3Dream Studios has been a part of several bond issues that have used 3D Animation to help communicate the “what” and the “why” of a project. They “what” of a project is where 3D Animation comes in, as 3Dream Studios can produce compelling visuals by using 3D Animation to help communicate anything from a new community center to a Class 6A State championship basketball arena. The “why” of a project is important for the voters as well. They will be agreeing to a potential tax increase for many years to help pay for such an improvement. The “why” of a project can be communicated with video production and strategic story telling.
All together making 3D Animation and video production two key ingredients to helping your next bond issue pass with flying colors. Projects that 3Dream has been a part of have had record breaking voter turnout, because the voters recognized through the 3D Animation the “what” of a project and through compelling video production could fully understand the “why”.
Have you ever been driving down the road and seen an open field that has large dirt moving heavy equipment on it, only to wonder “what’s going there?”
If you are a developer and need exposure for a new project you must acknowledge that people are visual in nature. Yes you can put a plywood sign that has a “color rendering” pasted to it that shows the public your great project. However to get people really excited about a project they need to have buy-in. That buy-in comes when you are successfully able to have the viewer take hold of the vision and consider it their own. This typically comes very late in the construction process of a project, if not after the project opens.
To make this transfer of vision happen much sooner and easier some level of visual marketing must be present. The use of 3D Animation on your architectural project will help bring to light the vision that the project will have once completed (possibly 12-36 months depending on size of project) Buyers, users and investors can see the vision of a project before it’s complete. Using 3D Animation continues to be a great way to help get momentum behind a project that requires public funding, bond issues or private investing.
The world of 3D Animation is most recognized in the movies. Studios such as Pixar, Dream works and others have made many full length films using technology in 3D Animation. However there are many practical uses outside Hollywood.
Humans are very visual at the core. We like to see things to help us understand. Albert Einstein once was quoted as saying “if I can’t see it I can’t understand it”. This is so true for many of us.
The ability to show someone something in a visual nature is key to helping them understand it. For an inventor or product specialist the ability to show the invention or product prior to it’s physical conception is priceless. For an inventor to be able to show investors or potential buyers an invention or product he/she has developed can mean the great success or demise of an idea.
3Dream Studios has taken the ideas of inventors and product developers and put those ideas into compelling communication tools using 3D Animation and Video production. These strategic marketing tools can then be used to move forward with product production, marketing, capital investment or other key parts of a products release to market.