These terms put together are very important.  You can be Strategic, Visual and Market but if you are not doing all three you may lose your impact.

3Dream Studios looks at each project through these filters.  We look at how we can strategically develop visual marketing materials that will help produce the best outcome for that project.  It may mean Web Development, 3D Animation, Video Production or Interactive elements.

But rest assured through our experience and expertise we will be looking at how we can help make your project successful in every way.

The use of 3D Animation in so many areas is quite prevalent in today’s world. We see it in commercials, films, cartoons, marketing and so many other areas of our life. It’s used in so many areas because people “get” it, when they “see” it.  We have moved from a culture that was fed by our imagination, through reading and sorts to requiring to be visually stimulated about everything.

This is true in the architectural world as well.  Architects have been moving toward a more visual way of designing.  The software they use designs in 3D in real time.  So as they draw single lines for a wall, they can view that wall in three dimensions by looking at it in perspective.  This helps the architect visualize the design better, and make adjustments to the design that will better fit the client’s needs.

The “picture” that is developed through this process can then be taken and put into motion! We like to call it the fourth dimension.  Motion brings life to the image and that life brings a certain realness to the project.  If a picture is worth a 1,000 words then using 3D Animation in your next project to help communicate your vision just might be priceless!

This innovation in 3D technologies trickles down into other developments.  Architectural Visualization is an area that has seen much growth and improvement in technology over the years.  Rendering techniques, improvements in production pipelines along with other enhancements to 3D technologies has allowed the use of 3D Animation to be more prevelant in areas like Architectural Visualization, Product Visualization, Visual Marketing, Broadcast Commercials.  So many professional areas of development have been enhanced by the emerging technologies that the industry leaders have spearheaded over the last decade.

The use of 3D Animation in the architectural field has been a growing industry for many years now.  Architects are developing their cad models in 3D, visually making changes to drawings because of what the architect can view in 3D through a computer screen at design time etc. Architects do a great job during the “design” process, construction contractors do a great job during the building phase of a project.  But when a project needs public acceptance, approval or buy-in that’s where 3D Animation from 3Dream Studios comes in.  3D Animation can help communicate visually what the project will bring to the community, owner or investor in the future.

Using 3D Animation makes sense to help visualize the future!

3Dream Studios has been a part of several bond issues that have used 3D Animation to help communicate the “what” and the “why” of a project.  They “what” of a project is where 3D Animation comes in, as 3Dream Studios can produce compelling visuals by using 3D Animation to help communicate anything from a new community center to a Class 6A State championship basketball arena. The “why” of a project is important for the voters as well.  They will be agreeing to a potential tax increase for many years to help pay for such an improvement.  The “why” of a project can be communicated with video production and strategic story telling.

All together making 3D Animation and video production two key ingredients to helping your next bond issue pass with flying colors.  Projects that 3Dream has been a part of have had record breaking voter turnout, because the voters recognized through the 3D Animation the “what” of a project and through compelling video production could fully understand the “why”.

If you are a developer and need exposure for a new project you must acknowledge that people are visual in nature.  Yes you can put a plywood sign that has a “color rendering” pasted to it that shows the public your great project.  However to get people really excited about a project they need to have buy-in.  That buy-in comes when you are successfully able to have the viewer take hold of the vision and consider it their own.  This typically comes very late in the construction process of a project, if not after the project opens.

To make this transfer of vision happen much sooner and easier some level of visual marketing must be present.  The use of 3D Animation on your architectural project will help bring to light the vision that the project will have once completed (possibly 12-36 months depending on size of project) Buyers, users and investors can see the vision of a project before it’s complete.  Using 3D Animation continues to be a great way to help get momentum behind a project that requires public funding, bond issues or private investing.